Content may also be applicable to HRreview and other publications, but the examples and case studies are developed using the WorkWellPro site.
Lessons
7.3 – Cornerstone Content Page Set Up
Cornerstone content pages are focused on key topics with the intent that they should be spotted by Google and featured in search results. The content needs to be both useful to a person and indexable by Google.
7.2 – Creating a Post
This unit covers how to set up a basic post for a news item of feature article. It takes you through some of the styling and house format options as…
7.1 – Finding News Content
In this module we explore how to find news content. We begin with a review of four potential stories identified using a Google search and we assess why they might…
7.4 – Email Newsletter – Spotler & WorkWellPro
Similar to Couse 2.0 content on managing emails but this is specifically about creating the WorkWellPro newsletter on the Spotler platform.
7.5 – Social Media, Loomly and Canva
Using Canva and Loomly with examples from WorkWellPro and FamilyHistory.Zone.
7.6 – Tips and Tricks
A collection of shorter videos covering: Opening sentences for news; News vs Features; Too much content? Managing the site and newsletters; Crediting Authors; Preparing Content Submitted using the Online Form; Using the Instructions Section; Campaigns and Guides – what they are and how we use them; Changing the Home Page Slider