Lessons
1.1 – Author Box
Author profiles can be added to posts on the site. These can enhance our SEO and also provide a way to acknowledge the author’s contribution. They also provide useful information for readers and add authority to our content.
1.2 – Managing Post URLs for Better SEO
When you create a post you add it to categories but this also impacts on the URL format and needs to be managed when you first create the post. For example, this is a podcast post: Episode 17 – How Your HR Team Could Transform Your Business But the URL includes “hmp” which means it’s […]
1.3 – Article Submission – A New Process
Up till now, PRs and authors have contacted the editor and agreed a topic. Then they have emailed content to the editor for uploading to our site. The editor has also had to create an author profile manually and chase the author/PR for content such as social media links, biography and photo. We now have […]
1.4 Case Study – Making a Page Work Harder and Look Nicer (White Paper Download)
(I suggest you enlarge the video to full screen to properly see what I have done.) I took a white paper page at random and went through it to make it cleaner, tidier, prettier and more effective. Here is the page before: Here is the page after: Summary of Changes Made opening sentence bold […]