Lessons
2.1 – Setting up Emails
See attached document.
2.2 – Managing Groups in Gator
Two videos – a brief overview (above, by Ted) using the HRreview groups to manage various marketing activities and newsletters and (below, by Paul) a deep dive on how to use a mix of rules and groups to create targeted mailing lists.
2.3 – Setting up Whitepapers
Whitepapers need to have a landing page on HRreview (this may be replaced by a direct link to a client site) and an associated email promotional campaign.
2.4 – Placing Ads in Emails
How to use the adserver to manage the ads displayed in the email newsletters. You can also find information at 8.0 – Adservers – Black and White Trading Ltd (bwtl.co.uk)
2.5 – Adding Guest Content Sections on to Emails
See the attached document.
2.6 – Solus Email Campaigns
Bespoke emails for sponsors.
2.7 – Setting Up Webinar Emails and Campaigns
Creating the webinar pages on HRreview and setting up email campaigns to promote the webinars.