See attached document.
Two videos – a brief overview (above, by Ted) using the HRreview groups to manage various marketing activities and newsletters and (below, by Paul) a deep dive on how to use a mix of rules and groups to create targeted mailing lists.
Whitepapers need to have a landing page on HRreview (this may be replaced by a direct link to a client site) and an associated email promotional campaign.
How to use the adserver to manage the ads displayed in the email newsletters. You can also find information at 8.0 – Adservers – Black and White Trading Ltd (bwtl.co.uk)
See the attached document.
Bespoke emails for sponsors.
Creating the webinar pages on HRreview and setting up email campaigns to promote the webinars.